Yesterday Games Workshop revealed that its global half-year profits were up by 40%, reaching £9.5million.
Partly this was from selling the rights to THQ for the Space Marine game for a cool £2.6 million.
The other 6.9 million was no doubt generated by Grey Knights, Dark Eldar, Necrons and the now discrete price hikes.
But fair play to Games Workshop, because unlike so many other businesses, they got it right with a business model that works and product that people can't get enough of...even though they may bitch about it.
Let's not get delusional though, because their recent success is mostly owed to Space Marines. Space Wolves, Blood Angels, and Grey Knights. Although I have been told that Dark Eldar was actually their second best selling range after Grey Knights.
The other part of their success is the 'extreme' make overs for each army, where every new Codex is just so incredibly over the top that the fans cannot resist.
After all, everyone from the newest newbie to the most ardent fan boy collectively roared in outright disgust at how overpowered the Grey Knights Codex was...before they rushed out to buy the Codex, the army and the goddamned T-shirt!
And now each and everyone of us eagerly awaits for our army to receive the 'Matt Ward treatment', ready to sacrifice what sanity our background resembles in exchange for our little plastic dudes to be made awesome too.
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3 comments:
A nice little information post, and duly appreciated. For what it's worth, as a Tau player, I don't want the so-called Matt Ward treatment. I hope the next codex retains what I've come to expect a Tau army to feel like. Some new toys will be fun to play with but I do just fine with them as they are.
It's very good news :)
Actually Dark Eldar out sold Grey Knights by a fair bit. Just shows the tourney scene and Internet isn't an accurate representation of the hobby.
Now, if all that profit goes into investing in the company, hiring new designers, writers and artists and increases the pace of codex release and models coming out at the current prices then great. Really great.
If it disappears into the managemnt pockets - F* 'em.
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